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Privacy Policy

Last updated: March 16, 2026

PrivateEvents.co (“PE.co,” “we,” “us,” or “our”) is operated by Sway Hospitality LLC (“Sway”), a hospitality marketing and venue sales agency. We connect people planning private events with venues that are a great fit for what they have in mind. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the rights you have over your personal information. It applies to all visitors and users of www.privateevents.co and any related services we provide.

1. Information We Collect

Information you provide directly

When you submit an inquiry form, use one of our planning tools, or contact us, you may provide:

• Your name (first and last)
• Email address
• Phone number
• Details about the event you are planning, such as event type, estimated guest count, preferred date or date range, location preferences, and any other details you choose to share

Providing this information is voluntary. You are never obligated to submit a form or share your phone number. Every inquiry is entirely no-obligation on your part.

Information collected automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on each page, and referring URL
• Interaction data (clicks, scrolls, form interactions)

2. How We Use Your Information

We use the information you provide for the following purposes:

• Responding to your inquiry. When you tell us about an event you are planning, we use your information to understand your needs and connect you with a venue that fits.
• Recommending venues. Based on the details you share (event type, guest count, location, date), we identify venues in our network that match your requirements and provide you with a recommendation.
• Providing price quotes. If you already have a specific venue in mind, or after we have recommended a venue, we prepare a formal price quote so you can decide whether to book. This is always no-obligation.
• Communicating with you. We use your email address and phone number to follow up on your inquiry, answer your questions, share venue details, and coordinate the booking process if you choose to move forward.
• Improving our services. We use aggregated, non-identifying data to understand how visitors use our website, improve our content, and refine our venue matching process.
• Complying with legal obligations. We may use your information as necessary to comply with applicable laws, regulations, or legal processes.

We will never use your information for any purpose other than what is described in this policy without obtaining your consent first.

3. How We Use Your Phone Number

Specifically, we may use your phone number to:

• Follow up on an inquiry you submitted through our website
• Discuss your event details and answer your questions
• Recommend a venue based on what you have told us
• Provide a formal price quote so you can decide whether to book
• Coordinate logistics if you choose to move forward with a booking
• Send appointment or tour confirmations

We will not:

• Cold-call or cold-text you if you have not submitted an inquiry
• Continue contacting you after you ask us to stop
• Sell, rent, share, or trade your phone number with any third party for their marketing purposes
• Use your phone number for any automated marketing campaigns, promotional blasts, or mass messaging
• Contact you about anything unrelated to the event inquiry you submitted

Every text or phone conversation we have with you is a continuation of the inquiry you initiated. If at any point you want us to stop contacting you, reply STOP to any text message or tell us by phone or email, and we will stop immediately.

4. Text Messaging (SMS/MMS) Terms

Consent

By submitting an inquiry form on our website and checking the optional SMS consent checkbox, you consent to receive text messages from PrivateEvents.co (operated by Sway Hospitality LLC) at the phone number you provide. Checking this box is not required to submit your inquiry and is not a condition of purchasing any goods or services. Your consent is entirely voluntary.

Types of messages

Text messages we send are related to your event inquiry and may include:

• Follow-up on the inquiry you submitted
• Venue recommendations based on your event details
• Price quotes for specific venues
• Tour scheduling and appointment confirmations
• Responses to questions you ask via text
• Booking coordination if you decide to proceed

We do not send promotional blasts, marketing campaigns, sweepstakes, or messages unrelated to your specific event inquiry.

Message frequency

Message frequency varies. The number of messages you receive depends on your inquiry and the conversation between you and our team. A typical inquiry involves 2 to 10 messages total. We will not pester you. Our messages are part of a conversation you started, and we will always respect your time.

Message and data rates

Message and data rates may apply. Your mobile carrier’s standard messaging and data rates apply to any text messages you send to or receive from us. We are not responsible for any charges your carrier may impose.

Opting out

You can opt out of receiving text messages at any time by replying STOP to any message you receive from us. After you send STOP, we will send you a single confirmation message to acknowledge your request, and you will receive no further text messages from us. You may also opt out by emailing us at hello@privateevents.co or by telling us during a phone call.

Help

For questions about our text messaging program, reply HELP to any message you receive from us, or email hello@privateevents.co.

Carriers supported

Messages are sent via supported US mobile carriers. Carriers are not liable for delayed or undelivered messages.

Compatibility

Text messaging may not be available on all mobile devices or with all wireless carriers. We are not responsible for messages that are undeliverable due to device or carrier limitations.

5. Email Communications

If you provide your email address through our inquiry form, we will use it to communicate with you about your event inquiry. This may include sending you venue recommendations, price quotes, and follow-up information related to the inquiry you submitted.

We will not add you to a marketing email list without your separate, explicit consent. If you do opt in to marketing communications, you may unsubscribe at any time by clicking the unsubscribe link included in every email or by emailing hello@privateevents.co.

6. Information Sharing and Disclosure

We do not sell your personal information

We do not sell, rent, lease, or trade your personal information, including your name, email address, phone number, or event details, to any third party. This applies to all users, in all states, without exception.

We do not share your phone number for third-party marketing

Your phone number will never be shared with, sold to, or made available to any third party for the purpose of marketing, advertising, or any use other than fulfilling your event inquiry with us.

Limited sharing to fulfill your inquiry

In order to connect you with the right venue, we may share relevant event details (such as event type, date, guest count, and contact information) with a specific venue in our network that we believe is a fit for your event. This sharing occurs only in the context of an active inquiry you have submitted and only with a venue we are recommending to you or that you have expressed interest in.

Service providers

We use a limited number of third-party service providers to operate our website and manage our communications. These providers process data on our behalf and are contractually bound to use your information only for the services they provide to us. They include:

• Squarespace (website hosting)
• Tally (form submissions)
• HubSpot (customer relationship management)
• Zapier (data integration between services)
• Dialpad (business phone and text messaging)
• Google Analytics (website analytics)
• Meta Platforms / Google Ads (advertising, using anonymized or aggregated data only)

None of these providers are authorized to use your personal information for their own marketing purposes.

Legal requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request. We may also disclose information to protect the rights, safety, or property of PE.co, Sway, our users, or the public.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), secure storage within our CRM and communications platforms, and access controls that limit who on our team can view your information.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including responding to your inquiry and coordinating any booking you choose to make. If you do not proceed with a booking, we retain your information for up to 24 months after your last interaction with us, after which it is deleted from our active systems.

You may request deletion of your information at any time by emailing hello@privateevents.co. We will process your request within 30 days.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and understand how visitors use our site. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use

• Essential cookies. Required for the website to function correctly. These cannot be disabled.
• Analytics cookies. Help us understand how visitors interact with our website (pages visited, time on site, traffic sources). We use Google Analytics for this purpose. Google Analytics uses cookies to collect anonymized usage data. You can learn more about how Google uses this data at google.com/policies/privacy/partners.
• Advertising cookies. Used by Meta (Facebook/Instagram) and Google Ads to measure the effectiveness of our advertising campaigns. These cookies do not give advertisers access to your personal information. They track whether you visited our site after seeing an ad so we can measure performance.

Managing cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Blocking cookies may affect some website functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

10. Third-Party Services

Our website may contain links to third-party websites or services. This Privacy Policy applies only to PrivateEvents.co. We are not responsible for the privacy practices of any third-party websites you may visit through links on our site. We encourage you to read the privacy policies of any third-party services you use.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete personal information
• Delete your personal information from our systems
• Opt out of the sale or sharing of your personal information (we do not sell your data, but you may still exercise this right)
• Withdraw consent for communications at any time
• Request portability of your data in a commonly used format

To exercise any of these rights, email us at hello@privateevents.co. We will respond to your request within 30 days (or sooner if required by applicable law). We will not discriminate against you for exercising your privacy rights.

12. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

Your rights under California law

• Right to know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business purposes for collecting it, and the categories of third parties with whom we shared it.
• Right to delete. You may request that we delete your personal information, subject to certain exceptions.
• Right to correct. You may request that we correct inaccurate personal information we hold about you.
• Right to opt out of sale or sharing. We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
• Right to non-discrimination. We will not discriminate against you for exercising any of your CCPA/CPRA rights.

Categories of personal information collected

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers: name, email address, phone number, IP address
• Internet activity: browsing history on our website, search history, interactions with our website
• Commercial information: event details you provide (event type, guest count, date, venue preferences)

How to submit a request

To submit a request to know, delete, or correct your information, email hello@privateevents.co with the subject line “California Privacy Request.” We will verify your identity before processing your request and respond within 45 days.

13. Additional State Privacy Rights

If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Montana, Iowa, Tennessee, Indiana, Oregon, Delaware, New Jersey, New Hampshire, Kentucky, Nebraska, Minnesota, or any other state with an applicable consumer privacy law, you may have similar rights to access, correct, delete, and opt out of certain processing of your personal information.

To exercise any rights available to you under your state’s privacy law, email hello@privateevents.co. We will process your request in accordance with applicable law and respond within the timeframe required by your state.

If we deny your request, you may appeal the decision by emailing us with the subject line “Privacy Appeal.” We will respond to your appeal within the timeframe required by applicable law.

14. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe a child has provided us with personal information, please contact us at hello@privateevents.co.

15. International Users

Our website and services are based in the United States and intended for users located in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our website and providing your information, you consent to this transfer.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

17. Contact Us